INNOVATIVE STRATEGIES FOR INNOVATIVE PEOPLE

our approach


we are a multi-state lobbying firm providing a modern and disruptive approach to state government affairs.

We specialize in building public policy strategies to resolve highly complicated and contentious legislative issues.

In a world of rapid evolution and transformation, many businesses, industries, and professionals face decisions each day which can have drastic implications on their bottom line. These choices might involve a new hire, a new piece of equipment, or a software upgrade. One question you're probably asking as you're making these decisions is: What is the upside? 

Government affairs is one of those decisions which most industries will encounter during their lifespan. Whether you are a technology company which has outpaced antiquated laws, you're facing burdensome regulatory red tape, or you want to work with lawmakers to cultivate an opportunity to broaden the scope of your profession, you will find yourself asking whether an advocacy campaign is something you need. 

Upside Strategies provides a creative and modern approach to lobbying. We understand disruptive companies because we are a disruptive company. 

We are committed to providing timely, competent, ethical, and relentless efforts to bring upside to your business. 

Derek Hein

DEREK HEIN

Founder & Principal

Derek Hein has Derek has more than fifteen years of lobbying experience, five of which was in the multi-state and AG capacity. He maintains vast practical knowledge in building public policy and advocacy campaigns, business development, strategy, and client management. Derek previously worked as manager of government affairs for DraftKings during the company’s most turbulent period, where he helped build and launch the national government affairs platform for the organization. He was instrumental in advancing legislation in Arkansas, Colorado, Indiana, Kansas, Missouri, New York and Tennessee. At a time when the Daily Fantasy Sports industry was in danger of being shut down, Derek helped lead the charge for states to give the industry legal status, while also providing users of the platform with strong consumer protections. Derek has testified before legislative committees and regulatory boards in more than a dozen states. He has also served on numerous legislative panels for organizations including National Conference of State Legislatures (NCSL), Republican Legislative Campaign Committee (RLCC), and American Legislative Exchange Council (ALEC).

OUR WORK